It's just that hype buildup for a screen-heavy brake run.... Yeah, I dunno.
The screens are what has killed my desire to go to Universal. I think you need the physical theming even if its on a budget the physical gags are much more entertaining. After all, you don't walk away from a screen based ride and say "Wow how did they do that" cause you know you just watched a movie. Now the Shanghai POTC ride is a great mix and I would enjoy riding that. Overall the screen thing is being overused because it's cheap and allows any effect that is visual. It doesn't, however, fool anyone, even children.
While I do agree that Universal is getting a little to reliant on screens, I feel that they did a great job with the Harry Potter rides. I feel that Transformers is way too reliant - but I don't exactly like that IP anyway so not a big loss. Jimmy Fallon, Simpsons, Minion Mayhem, Shrek 4D and T2:3D don't shy away from the fact that you are watching a movie. Spider-man is pretty good mix of both. Honestly I think that they have a good mixture at the park.