Dollywood's new coaster is located in a more "city-ish" part of that park, and they've handled that by making the station area huge with architecture that really highlights and compliments the entire area. The coaster is visible, but mostly tucked behind. The station is basically in two parts with a small service station that serves as the gift shop and entry in front and a large antique warehouse looking building in the back for the actual station. This setup keeps the ambiance mostly in tact, but highlights the coaster just enough that the huge investment and main attraction isn't hidden from the guests. I know we'd prefer if you never actually saw the coaster until you got to the station, but it doesn't make sense to hide a signature attraction.
It's just one of those things where you can't stop the ambiance from getting more amusement park-ish, but you can demand a high standard so that it's at least unique and immersive to some degree.
Also, just throwing this out there, but what if they simply open this area up for more eating space and an observation deck, while the coaster station is over closer to the bug rides? That was the big rumor a few years ago - that there were markings around that area and that a coaster would go there. That's why people keep talking about the bug rides maybe being moved somewhere else.