There was a time, not too long ago, when Branson would shutter up for the winter in November. There was no Old Time Christmas, no Christmas shows in Branson, etc. Branson was essentially closed almost 5 months of the year. As it is now, only January and February are closed and the Christmas season is one of the most busy times of the year. They gave us a reason to come during those months and the people responded.
So, give us something to do in January and February and we'll come. Indoor waterparks, world class aquariums, family fun parks, etc.
Jay