The strong feelings expressed in this thread reveal more than anything that there is an underlying charm of Branson. It is undeniably a unique, cheap, clean, and uncharacteristically safe place to visit, in contrast to many other attractions-based towns around the world where you need to watch your back constantly. The niche appeal of ozarks/christian/old-timer oriented attractions has reinforced and sustains this status.
I think it's a fair assumption that if you care enough about Branson to make an account on this forum, you probably don't want to see that appeal be damaged too much. I haven't seen anything really game-changing proposed in this thread other than mulling the possibilities of gambling in the region. Upscale alcohol-based attractions and modern music is already in Branson and a little more won't hurt it.
But really, if I were to visit Branson for the first time today, it would be so hard to see any of that. Branson has become buried under decades of crappy developments and failed sub-par businesses. I think cowboy (and a few others) hit this issue on the head: a lot of Branson's principle troubles these days don't necessarily stem from its diversity of attractions. The more I think about it, the problems most people I know have with Branson stem from the fact that it's just plain built to be crappy.
How much easier would it be to visit multiple attractions in Branson if it weren't for the 76 crawl? How much more quaint would the place be if there was some sort of architectural standard instead of random stripmalls and dumpy hotels dug into the side of the hills all over the place? Don't even get me started on all the vacancies that exist due to cheap speculation builds.
I'm starting to think the discussion of what Branson needs to do to save itself should shift into a discussion of responsible development and urban renewal rather than so much about what types of attractions are acceptable. If Branson continues to literally become nothing more than stagnant theaters, plain strip malls, and run-of-the-mill hotels, then its pointless to discuss attractions because none of them will come here anyway.
How about transit solutions, or form-based codes, or incentives to follow district-based architectural trends?