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50th Logo

Started by themeparkguy, July 09, 2009, 02:58:21 PM

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rubedugans

#30
This is all I could find

saladdays

No way to blow up the SBJ pic without greatly distorting the image and making it mostly illegible.

7OA

Hey all! I don't mean to bump, but as a designer with opinions different than the end users, I want to give my 3-point review on the logo:

1. Typography
I did notice that the typography in the logo has changed ever so slightly; from one serif to another serif. The new typeface's weight is slightly lowered, which is good; the original typography was a bit too bold in the first place. The new typeface is more Times-esque, which is much better than Cooper. The "50" typeface looks great to me as a designer and an end-user. Typography rating: 4/5


2. General design
The overall design seems fine. I do see that the axe appears slightly different. The only bone I have to pick with this is that the logo has an almost Web 2.0-like shine, which is dated and overused. That can take away major points for a brand. I think the pixie dust is okay; I believe the application will make up for it. General design rating: 3/5


3. Overview
As I said earlier, the general design is okay to me. I don't mind the pixie dust or the "50" typeface. The only thing I don't like is the Web 2.0 shine. Overall rating: 3.5/5