We own a business in town and non-stop we hear people asking what there is to do other than shows. Many aren't interested in the shows at all, but are very interested in new attractions. The Stampede is extremely popular as is Sight and Sound and a few other shows. But, families are looking for Ziplines, hiking, stuff like Fritz's, Wonderworks, the new aquarium, sky coasters, mountain coasters, etc. Of course SDC is often top on people's list. They also are being drawn to nice resorts like Big Cedar and spending much of their time there as opposed to shows and other stuff.