If I were an investor, this is not the kind of thing I would want to sink my money into, for several reasons. First, just getting the land ready to build on is going to be a monumentally costly undertaking...a lot of earth to move to get a large enough "flat" spot to build the track (mile and a quarter in length), stands (upwards to 100,000 capacity), and support buildings. Second, the chances of seeing any sizable return on investment is years away; I'd say a decade at the least. Third, in general, people who come to Branson "might" be interested in seeing races, but that's a pretty big "might." I don't really think they would support it in terms of numbers and dollars needed to lift it to a top tier raceway. Tickets to NASCAR events are expensive, and people complain now about having to pay more than $40 for anything in Branson. Fourth, NASCAR itself is suffering a decline in attendance at their events. This is clearly evident if you've watched on TV...the stands are far from packed these days. Is that indicative of a downward trend in interest in racing in general? I don't know.
Nevertheless, it would appear that the developer has investors lined up. I do hope, for their sake, that it can be successful....if indeed it does come to fruition. It could be a fun and interesting diversion from the routine array of shows.