Marketing SDC for 2009

[History Buff]

I am attending meetings this week facilitated by SDC's former director of marketing.  Today, she related some HFE stories.

After producing a billboard touting "Silver Dollar City:  America's Friendliest Theme Park" (or something close to that), Jack Herschend asked her, "Do you really believe we have the friendliest park?"

"No," she replied, "but it looks good on the sign."

Jack then sent her to companies known for their friendliness.  Her mission:  to find out how they might train employees to be more friendly.  Upon her return, she had to relay that friendly is not something that can be trained, but that they could give people the tools to appear more friendly.

She also related something about the current mission statement, which begins with "Creating Memories Worth Repeating".  She said that they debated for a long time about the word "creating" - that the word "making" was not interactive enough.  They also wanted to make sure to keep the verb in present tense.

Anyway, I was thinking about how SDC may be marketed in 2009 (with no new attraction to speak of).  I guess they went through most of the '08 season without one, too, but maybe we can give them some help.  Here are some ideas to get us started...

Silver Dollar City...the Best Part of Waking Up

Silver Dollar City...Can You Hear Us Now?

Silver Dollar City...Even a Caveman Can Make a Memory Worth Repeating.

Silver Dollar City...Ask about It at Work.

Now it's your turn.  Any suggestions?

[Fury Fire Chief]

Silver Dollar City
Hello from the past!

[Swoosh]

Silver Dollar City - What Will You Remember?

[Fury Fire Chief]

Silver Dollar City-

Come see whats new for 1809!  LOL

[Hatfield McCoy]

Silver Dollar City- Where Marvel cave isn't the only hole in the ground.

[sdcforever]

^

[DocSpeleo]

Silver Dollar City- Where Marvel cave isn't the only hole in the ground.

omg i nearly laughed myself silly over that one!

 

[sdcforever]

Silver Dollar City--If you want a new ride, you have to pay to ride the old ones

Silver Dollar City--Featuring The Giant Swing...STILL NEW for 2009!

I'm not really this bitter, I'm just trying to be funny.

[SteamFreak]

Silver Dollar City...we've got uh...a new parking lot...

[sdcforever]

Silver Dollar City--See TWO holes in the ground for the price of ONE!

[mike_kelly87]

Silver Dollar City -> At least our theming is better

[SteamFreak]

Silver Dollar City- Where Marvel cave isn't the only hole in the ground.

omg i nearly laughed myself silly over that one!

 

I nearly laughed myself silly over you saying "I nearly laughed myself silly" Don't think I've ever heard that before.

[Hatfield McCoy]

Silver Dollar City- Where Marvel cave isn't the only hole in the ground.

omg i nearly laughed myself silly over that one!

 

I nearly laughed myself silly over you saying "I nearly laughed myself silly" Don't think I've ever heard that before.

Oh it's not just a saying.  Do it once and you'll never forget it!  I remember laughing myself so silly once that I found myself in a trailer park teaching algebra to uneducated 2 year olds.  If you think that is silly, imagine when I found out none of them had ever been to clown school!  Nor so much as even looked for a job to help pay for the books now being required for the course.  I tell ya, some times I wonder how I ever got over it.

[DocSpeleo]

Silver Dollar City- Where Marvel cave isn't the only hole in the ground.

omg i nearly laughed myself silly over that one!

 

I nearly laughed myself silly over you saying "I nearly laughed myself silly" Don't think I've ever heard that before.

Oh it's not just a saying.  Do it once and you'll never forget it!  I remember laughing myself so silly once that I found myself in a trailer park teaching algebra to uneducated 2 year olds.  If you think that is silly, imagine when I found out none of them had ever been to clown school!  Nor so much as even looked for a job to help pay for the books now being required for the course.  I tell ya, some times I wonder how I ever got over it.

hahahaha I'm doing it again?! lol
How could marketing for 09 turn into a silliness conversation?!

but seriously.. have you all seen the new billboards with the balancing monks?... pretty awesome for Worlds Fest.. it's my favorite fest.  i can travel the world without leaving sdc.. pretty sweet!

[Swoosh]

^As long as the Invaders from Trinidad are back (which they are) I am happy with World Fest's offerings... though I will happily skip Feet of Fire this year (what a snooze fest)