I'm struggling with the $50 price for this myself. I think that $30 would have been a much better price point for it.Even though we buy a couple of the mugs each year, after we pay for the mug and the refills I don't think we come anywhere near $50 worth of drinks out of it. Adding it up, I'm betting we're closer to $25-30 for each mug and all the refills we get. Most of the time we fill them with water anyways.I wonder what they'll be doing for souvenir cups and refills for regular park guests. But right now I'm pretty sure it's going to be a no go on the $50 mug from us.