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That's why I posted yesterday and am still inclined to believe this will be the official FITH 2.0 announcement. SDC posted an overt FITH post Monday. Yesterday, a news announcement with a subliminal nod to Fire Company No. 1. Why the Mystic River visual? How do you put out a fire? And what has been FITH's signature element for decades? One final drop into a splash ending.
While outside the typical practice of waiting until close to end of season to announce a new attraction, hyping the FITH reboot this early accomplishes two things. It generates excitement about what's coming. And drives traffic to get your last rides in on a SDC Classic NOW.
A simple press release would suffice for being voted the #1 park, announcing the the opening of something on the order of Fried Fancies, or lineup news with regards to the festival offerings.
If you're going live with an announcement, I anticipate it being legitimately newsworthy.