How tall are the kids?
At WW the 4 year old may like Coconut Cove the most, but he/she will also like Splashaway Cay. Other 2 will probably like Splashaway Cay and Lazy River the most, unless they are tall enough to ride other slides and want to. If you plan on staying all day for at least 1 day (I recommend you do) then you might want to rent a cabana in front of a place you think they will be the most, for whatever day you go.
Are you only coming for 1 week next year and no other time? If so, you may want to buy the 3 day, 2 park passes because Im guessing you may want to do other things in Branson too. They also have family slides and big slides for adults to do. Both kinds of passes include a 40% discount for the Showboat for as long as the passes last. Both kids and adults love it. If you think you might come back again that year, it would be cheaper to buy Season Passes so you can see the lights out at SDC during Nov and Dec. If you can somehow get into SDC during Nov or Dec, you will be able to buy Season Passes for about $35 cheaper for next year.
Other discounts: After 3, next day free. I would do this if you are coming half a day to either park, then coming half a day or a full day the next day.
Bring a Coke to the ticket booth for $5 off.
Law Enforcement, Military, and Senior discounts.
Im also seeing a discount for Season Pass holders. They can buy up to 4 one day WW tickets for $20, now thru 9-5-16. Offer not available online.
The Branson Landing Water and Fire show is the best show in Branson because it is FREE. There are about 4 stores that give out free samples of chocolate, fudge, and ice cream. There are also stores that give out samples of other stuff like hot sauce too, but not many people like hot foods. Dicks 5 & 10 is a very neat store with a variety of different toys, candy, trains, arts & crafts, housewares, and novelty items. It is on 76 (the main road), east of Branson Landing, in downtown.
Kids may want to ride some Zip lines like the waterfront zip line. Kids love the Hollywood Wax Museum, mini golf, and Mirror Maze. But any kid 10 or under that gets scared easily will definately not like the Castle of Chaos ride.
There are all kinds of things to do, museums to see, and restaurants to eat at, that they might find interesting throughout Branson. It wont be hard finding enough things to do to last for a week.
If you have any more questions, don't be afraid to ask.