TNT has a point.....it is not a very exciting ride.
Demo of people who love it: SDC fans, little ones (most boys) who love the guns, parents who appreciate the break off their feet, AC, and/or getting to ride as a family.
Demo of people who think it's a little dull: Almost all teens, all older who aren't dragged on by a SDC fan or kid, Most of the GP.
I would argue most of the GP who aren't theme park nerds or SDC fans are not going to understand uniqueness of the ride and won't be impressed with it's features, technology, or story. I'd guess that it's not getting may rerides from that demo who is not impressed. I bet it gets a lot of "that was cute" type of comments from new riders.....or a lot of "that was more boring than I remember" from reriders.
Remember that the closest thing to FM out their are all the newer indoor rides like the Justice Leagues at Six Flags, Spiderman at Universal, the Toy Story rides or other people mover rides at Disney. FMs story and technology is just amatuer if you compare. Which is why I still think the best way and maybe the only way to 'save' FM is a major investment in its tech and theming to make it more modern. More interaction with improved interactive scenes.....digital guns with boats linked together...add a few screens to show leaderboards and create 'bonus rounds' between scenes......have story options via the interaction to make each trip unique.