Tremendous article. I actually haven't been following the business side of HFEC until the past couple of years, so the Bilbo connection with CC is new info to me.
Interesting perspective on the motivations and process behind the business. I'm sad as always to hear that the Herschends continue to fade out of SDC operations, but I'm glad they've setup a culture of strong values that will keep the company on the right path for a good long time.