You have to buy them somewhere! I do like that it is hand forged, and they put care into the process knowing what it will ultimately be used for. I would pay a few dollars for that. My Dad took large spiral aluminum roofing nails and typed up the Nail message, and tied it with a ribbon to the nail-and gave them out as gifts several years ago. we did not place ours out of sight (as the message on the DW one's say) ours go prominantly on the tree.