SDCFans - The Unofficial Fan Site For Silver Dollar City
General Category => Branson Talk => Topic started by: johnburton on March 27, 2019, 09:46:48 AM
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What do you think?
Here's the text from an article. Link below.
BRANSON, Mo - The number one reason people love Branson are the shows, but Branson's Chamber of Commerce says new research shows it's getting harder to impress millennials.
Despite 2018 having the second highest number of visitors, with 2016 being number one, fewer millennials are visiting the family-friendly destination. A majority of visitors are still looking for discounts.
Gray Lawry with the Miles Partnership Marketing Agency says they really want to watch how the economy changes and if consumer confidence is going to maintain at the rates it previously has.
The city is looking to social media and digital marketing to try to target new demographics it hasn't in the past.
https://www.nwahomepage.com/news/branson-losing-its-attraction-to-younger-generations/1880390163
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Sure seems like a lot of what has been added the last few years should be appealing directly to that generation. Maybe they need to rethink how they are marketing and advertising a bit?
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Here's an idea: remove the stage from all venues. Issue "devices" as people walk into the auditoriums. Deliver the show on the tiny little screens. Collect the "devices" as they leave.
Millennials will love it!
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Here's an idea: remove the stage from all venues. Issue "devices" as people walk into the auditoriums. Deliver the show on the tiny little screens. Collect the "devices" as they leave.
Millennials will love it!
If that happened.......,
There would be no reason for me to go to Branson! >:( Me and thousands of "non-millenials" would stay home or find someplace else to go))...
There would be fewer trips to SDC for sure also.
.. ,
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Try bringing in names that people have heard of. Most of the permanent shows have headliners that Millennials could not care less about. The show might be good, but that doesn’t change the fact that they don’t know/care who they are. I’ve long said they need a Broadway theatre that brings in shows each month. They need a place that can house big name concerts. Etc.
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Try bringing in names that people have heard of. Most of the permanent shows have headliners that Millennials could not care less about. The show might be good, but that doesn’t change the fact that they don’t know/care who they are. I’ve long said they need a Broadway theatre that brings in shows each month. They need a place that can house big name concerts. Etc.
Nope, I don't think so. How many of us go on vacation to attend a concert? Not me, anyway. I'll stay home to attend a concert where I can afford to get good tickets and not have other expenses added on such as hotel rooms, meals, etc. When I go on vacation, I want time and funds to do things I can't do at home.
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I agree totally, My kids could care less if they ever set foot in the town again. Shows with no name singers playing other peoples music. Tribute shows, GO carts and arcades do not get them excited.
I have long said that Branson needs a couple major music festivals each year bringing in the NEW top acts.
Some of the newer attractions might be appealing but its the Old Person - bus people stigma that still has the younger generation avoiding it. No offense intended because I am one too. ( OLD )
Branson hung its hat on the Military and Patriotic midwesterner years ago and it will take a lot of marketing and effort to shake that image.
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Here's an idea: remove the stage from all venues. Issue "devices" as people walk into the auditoriums. Deliver the show on the tiny little screens. Collect the "devices" as they leave.
Millennials will love it!
I see as many 60 year olds addicted the their screen as millennials. Maybe its the contents the theatres are putting out that is the problem.
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Try bringing in names that people have heard of. Most of the permanent shows have headliners that Millennials could not care less about. The show might be good, but that doesn’t change the fact that they don’t know/care who they are. I’ve long said they need a Broadway theatre that brings in shows each month. They need a place that can house big name concerts. Etc.
Nope, I don't think so. How many of us go on vacation to attend a concert? Not me, anyway. I'll stay home to attend a concert where I can afford to get good tickets and not have other expenses added on such as hotel rooms, meals, etc. When I go on vacation, I want time and funds to do things I can't do at home.
I will Differ on this. I traveled to New Jersey and New York last year for A music festival in Asbury Park and Bruce on Broadway. Just bought a 3 day pass for Bourbon and Beyond music festival in Louisville in September. Try going to some shows, people travel all over the country following their favorite band and making a vacation of it.
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Try bringing in names that people have heard of. Most of the permanent shows have headliners that Millennials could not care less about. The show might be good, but that doesn’t change the fact that they don’t know/care who they are. I’ve long said they need a Broadway theatre that brings in shows each month. They need a place that can house big name concerts. Etc.
Nope, I don't think so. How many of us go on vacation to attend a concert? Not me, anyway. I'll stay home to attend a concert where I can afford to get good tickets and not have other expenses added on such as hotel rooms, meals, etc. When I go on vacation, I want time and funds to do things I can't do at home.
I will Differ on this. I traveled to New Jersey and New York last year for A music festival in Asbury Park and Bruce on Broadway. Just bought a 3 day pass for Bourbon and Beyond music festival in Louisville in September. Try going to some shows, people travel all over the country following their favorite band and making a vacation of it.
I'm with you on this Runner. Because I live in the Branson area I have to travel most of the time I want to see a concert. Sometimes its a quick jaunt to Springfield so no big deal. Most of the bands I wish to see though have me traveling to St. Louis or Kansas City, as I will be doing in July. A lot of the big festivals like Coachella, Lollapalooza, and Rocklahoma draw huge business from people who travel to see them. One or two festivals in the Branson area per year would be a big draw I think. Plenty of areas where they could have it too. Only thing is, they need to be open to more genres of music. Country would be fine, but quit deterring hard rock, pop, and some rap artists from being a part of these. Just because the area has a family friendly image that it wants to maintain is no excuse for blocking acts of different genres besides country, gospel, and oldies. Many musicians from these genres can put on great shows and still be clean. You want new blood? You need to have things to draw that new blood in.
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Here's an idea: remove the stage from all venues. Issue "devices" as people walk into the auditoriums. Deliver the show on the tiny little screens. Collect the "devices" as they leave.
Millennials will love it!
Yep, that about sums it up. I think millennials are the lost generation. My gen Z 10 year old thinks millennials are ridiculous.
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I agree totally, My kids could care less if they ever set foot in the town again. Shows with no name singers playing other peoples music. Tribute shows, GO carts and arcades do not get them excited.
I have long said that Branson needs a couple major music festivals each year bringing in the NEW top acts.
Some of the newer attractions might be appealing but its the Old Person - bus people stigma that still has the younger generation avoiding it. No offense intended because I am one too. ( OLD )
Branson hung its hat on the Military and Patriotic midwesterner years ago and it will take a lot of marketing and effort to shake that image.
Cough, cough, Lampe, cough, cough.
The folks doing the booking at the Walmart Amp must have unlimited funds cause they pack the schedule.
Light and Sound is good, I have harped that they should do a similar concept around American History.
I have also said that the proliferation of casinos took a bat to Branson's knee caps when it came to bigger names. I stull think a facility that brings in touring broadway productions attached to an upscale hotel could work.
I still think an artificial whitewater/rapids course coupled with rock climbing and mountain biking trails with a hotel /camping and yurts with a snowflex snowboarsing slope could work.
I'm not talking about that halfassed attempt with the snowflex tubing run up the road.
That shot down Indoor waterpark was on the right track with it having an outdoor rapids course.
BKG getting Frontier back could really help SDC rise to a more nationally known park.
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I traveled to New Jersey and New York last year for A music festival in Asbury Park and Bruce on Broadway. Just bought a 3 day pass for Bourbon and Beyond music festival in Louisville in September. Try going to some shows, people travel all over the country following their favorite band and making a vacation of it.
Sure, people do that. Some people. Not most people. Not even a significant portion of people.
SDC Fans is composed of people who really love theme parks. Some of the members here travel all over the country to ride rides.
Meanwhile, the reality for your average family visiting their one and only park for the year, is that they just want to have affordable fun. That's all. They don't care about concerts, even if they love music.
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I traveled to New Jersey and New York last year for A music festival in Asbury Park and Bruce on Broadway. Just bought a 3 day pass for Bourbon and Beyond music festival in Louisville in September. Try going to some shows, people travel all over the country following their favorite band and making a vacation of it.
Sure, people do that. Some people. Not most people. Not even a significant portion of people.
SDC Fans is composed of people who really love theme parks. Some of the members here travel all over the country to ride rides.
Meanwhile, the reality for your average family visiting their one and only park for the year, is that they just want to have affordable fun. That's all. They don't care about concerts, even if they love music.
This thread is not about SDC fans or your average family visiting the park. It is about Millennial's not visiting Branson. And I will stand by my statement. When you have tens of thousands of fans at festivals all over the country a significant amount of people are traveling. People are already jockeying for Woodstock 50 this summer and the entire lineup has not been announced yet.
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My family generally does not attend shows. (Ages: 39, 32, 12). The reason is not that I do not want to. I like the general selection that is provided. It comes down to cost vs kid fun. My son, as tolerant of my musical choices as he is, does not want to sit through a show. I dont want to pay 40.00/ticket to have a grumpy preteen ruin it for me with his preteen self. I also dont want to pay for something he wont enjoy. The point of a family trip is to have fun as a family.
So for us it is not about the shows provided, just it does not fit our family make up at this time. We would all rather be outside enjoying outdoor adventures (or places like Fritz) than sit through an hour show for 120.00. The bang for my buck isnt in shows.
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Tony and I would be considered “millennials”, albeit old ones. Lol. We have 3 kids, 11, 11 and 7. We live on a tight budget, mainly due to our kids’ traveling sports.
We buy passes to sdc each year. We go at least once a month if not more often. When do we go in to the city of Branson? When white water is open. I can add ww season passes to our sdc passes for minimal cost. Both are a great value for us. We live an hour and a half away from Branson so it’s an easy day trip.
For me to take my family to go karts, it’s $50 for 10ish minutes of fun. Mini golf, depending on the course, is $8-12. So, another $50 on average. A day at Fritz’s adventure will cost us $140.00 without food or drink. If we stay the night, we have 2 options: a suite or a rollaways. Most places no longer have roll always or they are taken. So we are at around $100 a night for a hotel.
Branson has little to do for free. Unless you want to hike, you pay for every little thing you do. If you want to attract millennials and their families in to town, affordable options is what the town needs. Don’t build an aquarium that’s going to cost me $30-$50 to walk in the door. Because, to be completely honest, we can drive to Galveston, spend more days there and spend less money.
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There is wisdom in DianaGail's post.
Irrespective of age, cost is a significant deterrent. We have seen no shows in the last 4 or 5 years for that reason. We went to only two other places in that time, the Toy Museum and the Ducks. My wife shops from time to time at Tanger.
Honestly, SDC is the big draw to us, and our season passes + the SDC rate at a hotel make that an economical proposition. I'd actually like to spend time on the lake, but that, too, is pricey. (I could buy a boat for the price of a couple rentals, but the definition of a boat is "a hole in the water into which the owner pours money.")
Nobody in my family does coasters or other thrill rides. My younger son likes go karts, but, as DianaGail notes, they are really pricey. The appeal of the city is ambiance, not the fast rides.
As for free: well, the town of Branson can't survive on free, BUT there is such a thing as loss-leaders.
Obviously, the town will change--Heaven knows, that is its one constant. Plenty of folks can afford a great deal more than I can. But, for some of us who visit, spending money is a necessary evil, not the object of the exercise.
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Cost is a huge thing for a lot of people. Since I don't work at SDC anymore, I'm continually looking for the local specials to see the shows, so Spring and Fall are the main time when we get to go, since we can get area appreciation tickets around that time to several of them for around $10/ person.
I think that was actually one of the reasons the car show was such a huge event in town. It would bring in a ton of people for the "free" event, but they would spend a good bit of money around town on other things as a result. I wonder how that turned out last year. I know they get a pretty good turnout at the Landing on the 4th for the free concert there.
As others have said, maybe having a couple of music or other event festivals in town would be a help to draw people in. And tied in with them, perhaps some discounts on other things to make them more affordable...
But I also think that a lot of families/ millennials don't realize the variety of things there are to do in town. Better marketing would help with that.
It's not any one or two things, but a variety of different things to addresss. It's great that they've been attracting record crowds, but I think they need to look at multiple ways to appeal to and bring in the crowds they are wanting to. Marketing, events, music style, cost, affordable things to do, variety... All of it plays a role.
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Branson has little to do for free. Unless you want to hike, you pay for every little thing you do. If you want to attract millennials and their families in to town, affordable options is what the town needs. Don’t build an aquarium that’s going to cost me $30-$50 to walk in the door. Because, to be completely honest, we can drive to Galveston, spend more days there and spend less money.
Woman after my heart here! TRUTH
I am always considering what the cost of things are because I hate to feel like I wasted money.
Some of the stand alone attractions can really sting you. Its a tough sell to get me to throw out 20 bucks for a ride. I have done the mountain coaster and it was fun but full confession it was during a Coaster Christmas event so it was $5. I would have done it but not as soon probably. I feel the SDC pass is worth it for me but I skipped this year due to construction and change of scenery. Looks like with Wonder Works and other new attractions opening next year is was a good timing choice.
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you can go to Galveston and spend less? Maybe I have been looking at the wrong things there but it sure seems a whole lot more expensive to me than Branson. I only go down there when going on a cruise though. When we go to Branson, we usually just hit SDC a couple of times and stay at the cheapest hotel I can find in town, unless I happen to be "working" in the area as well then I stay at one of the Hilton properties in town.
Tony and I would be considered “millennials”, albeit old ones. Lol. We have 3 kids, 11, 11 and 7. We live on a tight budget, mainly due to our kids’ traveling sports.
We buy passes to sdc each year. We go at least once a month if not more often. When do we go in to the city of Branson? When white water is open. I can add ww season passes to our sdc passes for minimal cost. Both are a great value for us. We live an hour and a half away from Branson so it’s an easy day trip.
For me to take my family to go karts, it’s $50 for 10ish minutes of fun. Mini golf, depending on the course, is $8-12. So, another $50 on average. A day at Fritz’s adventure will cost us $140.00 without food or drink. If we stay the night, we have 2 options: a suite or a rollaways. Most places no longer have roll always or they are taken. So we are at around $100 a night for a hotel.
Branson has little to do for free. Unless you want to hike, you pay for every little thing you do. If you want to attract millennials and their families in to town, affordable options is what the town needs. Don’t build an aquarium that’s going to cost me $30-$50 to walk in the door. Because, to be completely honest, we can drive to Galveston, spend more days there and spend less money.
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Being 40 with kids.....i feel like I'm between generations....and always left out of being marketed to. But I also seem to 'get' both generations around me.
The folks my age and younger are very niche in what they want to spend money on. They will go where they want to see the specific people they want. They aren't going to book a vacation and hope some act is going to be entertaining. With tech these days....most people my age and younger have already youtubed entertainment before we decide to go....so the pressure of being good enough for our money is pretty high to actually expect a ticket sale. They have to prove themselves before they even perform.
Most my age and younger have done most of Branson already. Go Karts, putt putt, wax museums, IMAX, stampede, tribute shows.....we did that with our parents. Sure we'll take our kids at least once....but what else is there? If there is not more than that.....we aren't just going to do it again and again.
We are looking for more and new experiences. Ziplines, mountain coasters, play places, escape rooms, etc.... Always looking for new experiences that can't be done on or through a screen. Almost everything that is done on a stage can be watched on a screen....even some rides don't need to be done because they can be done on a screen. I don't mind spending money any almost anything as long as it has the potential for real interaction between me and my family. Paying for shows is just getting harder for me to do unless someone in the family is just really want to see it.
This is why SDC is actually positioned pretty well with all generations right now. Even though you can ride every ride on a screen - they are visually enough for everyone to know that you have to come experience them. Plus they have the stage shows....food....shopping...etc all in one place that everyone can do and experience together.
imo.....Branson needs to shift its marketing to show all the experiences that it offers....especially the new ones. Focus more on the outdoor adventure stuff....the interactive things you can do together as a family. Everyone knows it has the country comedy shows, girls with flags on horses, and roller coasters. Run an ad showing a family at a cabin, ziplining, hiking, eating together without phone.
I think they are slowing trying to do this.....but I got a feeling some of the old guard might have a strong influence on the tourism board.
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My kids were home last weekend so I asked them this question.What would would make Branson more appealing to the younger generation. I posted some in a earlier part of this thread.
More Air BNB choices. Millennials would prefer ABNB over hotels and condos. The old pull up to your room motel model is fading fast.
Branson is lacking in good independent coffee shops and more importantly Micro Breweries.
The adventure parks interest them but it is not enough to plan a entire vacation around.
They have no interest at all in shows period.
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Oh man, I always love this conversation. So much I want to say about Branson evolving and how to develop a city that actually attracts people, but I am studying for a massive professional test on Friday and can't spend too much time expounding.
I will say that there are obviously a lot of forces in Branson trying right now, but there's not enough political clout going yet to really push a solution. The tabled Spirit of 76 project would have been a great incremental start in the right direction. There's already incremental steps being taken to make it a reality with more places building better street faces and sidewalks, but we need the large scale push of a comprehensive project. Branson has a lot of nice things here and there, but the 76 crawl is a problem that should have been better addressed decades ago and will kill off a lot of interest from younger generations.
I think SDC and Branson in general has enough critical mass to sustain itself for a long time into the future, probably beyond the millennial generation, but it will be a fight to keep the same kind of spirit alive when all the Boomer-generation music theaters and eateries inevitably go under.
The focus should be on attracting major transformational projects (like the massive water park that got voted down for tax incentives), and simultaneously re-building the city to be both walk-able and mass-transit capable. Otherwise it will just slowly dissolve into a tattered mess of run-down hotels and scattered tourist traps... you know... more than it already is, lol.
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The traditional motels are actually not bad if they are restored, have basic modern needs, are clean and hip. By hip....I mean a modern theme....not the same old branson themes (rt 66, 60s, country, Merica, etc).
It's the 90s and 00s style hotels that with 2-5 floors of drap indoor hallways, lobbies, and rooms that could be in any city in the country that millenials find boring. Unless those hotels offer really good on-site entertainment, clubs, waterparks, etc.....they need to go off the strip. Leave them for the business travelers.
They need to level all the old theatres.....it's time to face reality that the nightly live show business is shrinking....get rid of the eyesores as they go and open room for other options.
Large scale development of a festival grounds seems like a no-brainer. Multi purpose grounds for concerts and festivals that would let Branson host all kinds of events. Could also include convention center like meeting spaces. Branson needs to create weeklong events and themes to help create those millenial experiences.
Branson needs to turn all those empty timeshares into more airBNB choices.
I frankly don't know how to solve the traffic issue. Its an issue but probably irritates the older generation more than they younger generation.
Another one that is hard to solve: Need more homegrown eating options around town. Focus on the non-chain resturants and ones that create unque experances. Food truck courts? tax breaks for local owners? Food tours of local spots?
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The Generation Gap rears its head. Absolutely NOTHING in any of these suggestions has any appeal for me. But Branson doesn't want me--I don't spend enough money. And I avoid ALL marketing to the extent I can.
I get it: I am a dinosaur. I don't want what will bring money to the area, and few others want what I do. I don't expect the world to cater to me, but, just so the other folks in the world remember there are a few who like what I like and will maybe avoid deliberately trampling on us in their headlong rush to the future, I'll share what *I* would like to see.
My family moved from Branson in 1971-'72. I want to return to it. There were two shows in Branson (I hadn't seen either of them yet). The lake was still relatively new and THE big draw. (Oh, what it was like to live on the lakeshore!) SDC was still running the stagecoach, and even FITH hole hadn't been built. Life was slower, the place was not crowded, and we once missed school almost all of January because a New Year's snow that left 32" (by the yardstick) in our front yard, and there was no way that the road departments could cope with it quickly.
Again, I know that most--the vast majority!--folks do not want to return to that place. But I do, and every trip there is an attempt to recapture as much of that as I can, doomed to failure but much desired, bittersweet. There are almost certainly a few others in the world like me. Please try not to deliberately squash us--we'll die off soon enough.
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Well, I asked my upper 30'something son what would bring him to Branson. He said lake activities would come first. Then, he'd go to SDC, Taneycomo, fishing, the Landing (maybe once to look around and eat), trail riding, 4 wheeling, a zip line (once), and scuba diving. He'd look to stay at a place that had on-site activities such as Big Cedar for the boat/gear rentals, spa, restaurants, night entertainment. Would he keep returning to Branson? "No, why would I want to do the same thing over and over?" I'd rather do the things I like in new and different places." He likes coming here to do things with us, but he'd rather dive, fish, hike, trail ride, cycle, and "adventure" in new places all the time. That makes a lot of sense to me.
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Palallin....my husband are like you....we must be dinosaurs to like the old ways. We very rarely see shows other than Terry Sanders charity ones and SDC or off park that the Homestead Pickers do..