I wonder how much influence the bosses have on the show's content and presentation. I'm guessing producers retain most of the final decision-making for themselves. I also wondered, during last night's episode, if they specifically choose employees for the bosses to work with who have a back story or a tear-jerking need. That makes for good TV, but like all "reality" shows, much of it is still manipulated.
Anyway, I hope the show does give a boost to HFE - if not monetarily, then at least it should help their image.