Yes, we do eat, so maybe. On the other hand, coming up with the total up front is more difficult that spreading it out it over the year.
We've got the old mugs, and I think the discounts we get more than compensate us.
No interest in the photos at all, so that would simply be a waste of money for us.
Everybody's wants/needs are different. What would work for you wouldn't for us. So color me uninterested. I would be unpleased to lose the value of my old mugs when no expiration date was ever put on them.
But, as I said, I understand the potential rationale from HFE's perspective.