I don't think they can settle though, it just opens up the flood gates even further. We see these types of lawsuits every year because big places like SDC are easy targets. When people are stuck with medical expenses that reach into the tens or hundreds of thousands (if not millions!) they go looking for someone, anyone to pin a lawsuit on. Plus, a settlement is kind of an acknowledgement that something is wrong with the restraint design, isn't it? That could be used in later suites I'd assume...
Whatever they do though, the negative PR is the real issue here, even though a lot of people are getting better at parsing this kind of stuff.