It's still August, there's no rush to get it done right away, especially if that will deter guest experience. Most of the heavy earthwork seems to be done, so as soon as they're ready to really start construction again, I'll bet we'll see a lot of concrete all at once. That's what I'm assuming all those stacks of wood are for.
As for PR, I'll bet it will be as good as TGS's PR was. It's been 3 years since SDC had anything to advertise, so hopefully they're not out of touch.