Oh, I dunno. I rather like the breezy, colorful dresses and all the beachy stuff. Fits in fairly well next to a "float trip river." It's the kind of stuff I would buy if I were going on a float trip. Yes, granted, it doesn't fit the 1880s theme, but if they're going to go out of theme, I'm more likely to shop there than at the White River Mercantile.
And don't get me started on that. I went in there for what I think was the first time ever, and color me highly unimpressed. It fools you with all the great rag dolls out in front, then you go in and BAM. It's like you've transported to Branson Landing.