I think that the season pass price is more than fair. It has gone up with inflation. I have been to SDC every year of my life, and will continue going there because they have a unique theme that sets themselves apart from Six Flags, Disney World, and other theme parks around the country.
However, I think that the individual ticket prices are ridiculous! Many of the people who visit the Disney properties in Orlando/Los Angeles have money to spare. If you look at the cost of living in those places, $80 for a one day ticket is right in line with what they should be charging. However, a lot of the people who come to Branson are camping or staying in cheap hotels. These are advantages that Branson has over LA and Orlando. Try finding a $30 hotel or a $9 campsite in one of those places that you would actually be willing to stay at.
This is not to say that some people don't spend a lot of money when they are here. But most people don't want to throw down $202 just to get their family of four past the gate! Unless you've been to SDC before, you're not gonna be able to resist their $6 funnel cakes and other tempting treats. The fact that people will make an all-day event (or two day if they got the "deal" available at most resorts) guarantees food and drink sales. I would suggest a tiered ticket pricing structure. Depending on how many tickets you buy, you get to save money.
As an example, you are bringing a family of four. Your first ticket is $56. Your second one is $51. Your third (child) ticket is $39. Your fourth (child) ticket is $38. That's $184 instead of $202. You will spend the difference on food and drinks...easily!
What I did here is full price, $5 savings, $6 savings, $7 savings. Obviously, they would want to limit how much you saved for subsequent tickets (probably a max of $7 savings per ticket). Also, to curtail abuse of these savings, they could permit no more than 8 tickets per transaction. If you happen to have a group of 9-14 people...sorry. Groups of 15 or more people get a special rate already. This is something that would make almost everyone happy. Any thoughts?