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« on: September 12, 2017, 07:53:43 AM »
I received a new survey last night. Easily the longest survey I have ever gotten from them. It was around TT and first, they showed a commercial, then several scripts. One pointing to a boy being in the co - character role then back to a girl. They are also very concerned with the wording of the commercial. The word spin did come up but it was slipped in. They are staying away from this, maybe it causes an issue with their audience? Only 1 out of 5 scripts made mention of spin.
The interesting question was
1 Will you be visiting SDC in the next 6 months?
2 Will you be visiting SDC in the next 12 months?
Interesting questions asked 2 times. I suspect they are trying to gauge the excitement this new ride is creating.
The commercial also showed the spinning on the coaster and it was not drifting, it was spinning.
( The questioning repeatedly told you to only consider the script and not the visuals)
My take-away is that they are concerned with the way this is being sold, they are trying to package this in a way that is attractive.
I would love to be in the offices like a fly on the wall. I believe they are concerned they are/have/will market this successfully. I believe they have their work cut out for them all things considered.
Also asked 2 times, Will you be purchasing a 2018 Seasons pass. I answered truthfully.